| Welcome To The Advertising Your Site Section |
| There are four main ways you can advertise your site, they are, by email, by banner, by text and by signature. All four, if done right, can be very effective. You can gain valuable knowledge that will help with running effective and successful advertising as you surf the web, if you take notice of what you see. The key to being successful in this aspect of Internet-Earning is to look at everything you come across and think "Is there any aspects in use that I am looking at, I could use myself, either now or in the future". If you see something that catches your attention then it is a success for the person that created it. If it is a success for them, could it be a success for you? Could you change certain aspects of it to adapt it into something you could use? If you are looking at something that you feel is of a very poor quality, examine why its poor quality, remember the reasons and make sure you don't use those aspects your self. There is a saying that knowledge is power, so start to build/increase your power/knowledge base as soon as you can. A good advertising campaign will be something that is attention catching, pleasant on the eye - nothing messy or complicated, and enticing. So bearing that in mind, lets explore those different methods of advertising. You can either work through them in order or use the short-cuts below. |
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| Email Advertising |
You will have the freedom to use a bit of detail with this type of ad.
A curt one line phrase does not work so well here, by the same token a
long advert could mean that advert is going to be ignored. If the ad is
to long, they will stop, or not even start reading it and just click
the link. If they do that then you are relying on your landing page
catching their attention, before they ignore that as well. If that does
not make the benefits of staying at, and reading, your site, then that
potential customer is lost before they have seen the product or service
you are selling or offering. Unfortunately some people can be lazy
readers, if it is not clear what benefits reading a piece of
advertising offers, straight away, there is a high chance they will
dismiss it instantly. So what's the best way to advertise by email?
Make the beginning of the advert attention grabbing, make them want to
read the rest of the ad. Now you have their attention give them a
reason to visit your site. Arouse their curiosity. Curiosity is a very
powerful tool that you can use, people are willing to spend a lot more
time investigating something if they are curious, but if they are bored
they will dismiss it instantly. Lets look at an example of an email
advert;
Hello,
Are You Looking For An Honest Review Of GPT Sites.
No Sales Talk Or Hype - Just The Facts.
Regularly Reviewed And Updated.
That Covers Over 200 Sites.
With Over 15 Different Ways Of Earning From Home.
And A Free Newsletter Packed With Help,
Tips & Industry Announcements.
Then Look No Further You Have Found It!
Welcome To Internet-Earners.com And
Thank You For Your Visit!
Craig
Internet-Earners.com
Notice the use of just one question and
the lack of a question mark with it, questions mean having to think.
Remember people can be lazy, how many times have you felt, or heard
somebody else, say "questions, questions, questions - I can't be
bothered with it, it's too much!" That's the type of reaction you want
to avoid. So try and get their interest with as few questions as
possible. Now that first question (that isn't really a question!!) gets
there attention, it was delivered in a short sharp manor to provoke
that initial curiosity. That's the first aim achieved. Now we have to
entice them to into the site whilst still keeping them curious. It does
that by giving just a hint of the additional information they can find,
and finally we end it on a polite note.
Now this is a trick I came across whilst doing some research. Notice
how I said "Thank you for your visit", not "Please have a look" or
"Feel free to have a look around". We can't force anybody to visit the
site, but if you give them the possibility of looking at your site, you
run the risk of that invitation or request being rejected. So put them
in the mind set that they "are going to visit", that way you have
removed the possible rejection. The thought process has been altered
from "Do I want to visit this site" to "That's nice he's thanked me for
my visit" So we have removed the choice from their mind. This can be
further explained by the two phrases, "If you purchase object x ....."
you should always phrase it "When you buy object x..." It is a form of
thought conditioning that can be used to great effect.
The next important thing is the use of upper-case letters and
explanation marks. Do not use either whenever possible. They are both
interpreted as shouting by the reader. Yes you need to be direct in
some cases but never to the "in your face" extreme. This is another
thing that could result in the instant dismissal of your advert.
Finally, don't make it four pages long, generally people will not even
attempt to read something if they see it requires more than a quick
glance.
So you can see it's attention grabbing, it's inviting, it's subtle and
it's short. If you can try and follow this basic principles, you will
drastically increase the chances that your advert will get the
attention you want it to get.
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Banner Advertising
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Many of the above principles apply, with one noticeable exception, your banner will not be the main aspect of the web page it's displayed on. So it will have to be "loud" in order to attract the attention of the reader, at a point when their attention is focused on a different area of the web page. For this reason use a flashing banner, as opposed to a static one, set it up to have multiple lines of text, but make each "flash" of the banner display a different piece of text. So you can still display all the information above, just make each line appear in turn. If you need a banner, I can make one for you. I will colour co-ordinate it with the site you are advertising and it will include unlimited lines of text. Prices are just $2.50 and payments can be made through PayPal, E-Gold and AlertPay. For more information click HERE
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| Text Advertising |
These type of ads are normally only one or two lines long. So you need
to think of a short phrase to use with this type of ad. It needs to
arouse the readers curiosity and get them interested in the site they
are about to visit. You can also use the thought conditioning process
here, so try and use something like;
"Internet-Earners.com, promoting the good - exposing the bad, Thank you for your visit"
We have made it clear which site they are about to visit, we have tried
to arouse their curiosity with the catch phrase, and the thought
conditioning aspect was used at the end.
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Signature Advertising
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Their are two aspects to signature advertising, they are - email and
forums/social networking sites. Both can be very effective if done in
the right way. This type of ad also needs to be short but attention
grabbing, so the same principles that apply to text adverts, apply to
signature advertising.
So hopefully you now have a little more knowledge of the methods used
in an effective advertising campaign, and I wish you great success with
advertising your site!
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